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7 November 2019 – Nyenrode Masterclass
“The Next Generation Entrepreneurship”

Nyenrode Masterclass


This Masterclass gives young professionals and entrepreneurs the tools how to create social impact as well as profit within your company.

Harvard Business School professor Michael E. Porter, the leading authority on strategy and competitiveness, has a clear message to corporate leaders and entrepreneurs: “In today’s world, companies that create Shared Value by addressing societal challenges as part of their core strategy achieve a competitive advantage.” To get there “Next Generation Entrepreneurship” is needed.

Supported by research and practical experiences our guest speakers will explain how a competitive advantage can be built and societal impact can be made at the same time. How can you successfully embed social responsibility in your company? Featuring
faculty presentations, case studies, guest speakers and guided discussions, this one-day Masterclass offers a rich learning experience that emphasizes practical application. During our interactive guided discussions we will ask for your input, expertise, experiences and advice on various challenging topics. Self-reflection will be encouraged to open your mind.

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in Short


  • When: Thursday November 7th 2019
  • Time: 09:00 – 17.00
  • Location: Nyenrode Amsterdam, Keizersgracht 285
  • Cost: € 299
  • Check the Topics and Speakers

*) The funding of this masterclass will be used to finance our project to capture the story (From Why to Impact) of the “Rainbow Homes” in India by video. This video will be used by the Rainbow Homes in India to promote their wonderful work in their journey to support another 10.000 street girls into a better future. The video will also be used to inspire others to also become a Next Generation Entrepreneur and to honor a remarkable Nyenrode Alumni – the late Ferdinand van Koolwijk. He used his entrepreneurial business skills for the sake of doing good and in doing so achieved more than most people will ever approach in their lives. All participants of the Masterclass will have the privilege to be the first ones to receive a link to the video as soon as it is available.

The fee of Euro 299,- is the minimal required financial contribution to participate. However, if you believe in this initiative and would like to support us you are more than welcome to increase your financial contribution.

WHO SHOULD ATTEND
  • Everybody who is interested in shifting mindsets about the strategic importance of creating social impact next to your core business.
  • Everybody who likes to be inspired by people who have used their entrepreneurial skills to create a huge social impact
  • Entrepreneurs and Corporate executives engaged in corporate strategy or business development
  • Students and Young Professionals with the ambition to develop next generation entrepreneurial skills will get free access if they find a sponsor who joins them (two tickets for the price of one).
Nyenrode Masterclass


TOPICS AND SPEAKERS

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Drs. Ing. Emile van de Klok, initiator of this event and Nyenrode Alumnus, explains why he developed the concept and theme of this masterclass “From Why to Impact”. Supported by Nyenrode research and his own practical experiences, he will explain how a competitive advantage can be built and societal impact can be created using shared value.


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Prof. dr. Henry Robben, professor of marketing at Nyenrode Business Universiteit, covers the topics: personal branding for the next generation entrepreneurs and sustainable mutual value creation.


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Dolores Leeuwin, known from Het Klokhuis and smartest ‘BN’er’ in the National IQ test with an IQ of 159, explains the core principle of discovering and recognizing your own talent and that of others for passionate success and maximum impact.


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Loek van den Boog, founder Net4kids and former CEO of Oracle explains how to be a successful businessman AND social entrepreneur at the same time. What motivates him? How to successfully embed social responsibility in existing companies? And what is the impact after 15 years Net4kids?


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Veronika Uhl, Social Impact Advisor and board member of the Partnership Foundation and Loes Klappe-Linsen, Chairperson of the Partnership Foundation, explain the success factors and impact but also the (financial) scalability challenges of the beautiful “Rainbow Homes formula” in India. This formula setup up by the late Ferdinand van Koolwijk (Nyenrode Alumnus) already supported 10.000 street girls with a better future.



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Nellie Kirschner Timmer, Founder To Be Wordwide Ghana, discusses her journey to setup and transform her foundation, which already supported 14.000 children in Ghana with better education, into a social enterprise being financially self sustainable and using societal impact as a competitive advantage.


"Using shared values to create a competitive advantage and societal impact"

Nyenrode Masterclass

Or mail us at events@net4kids.org