Network marketing

Despite all of the marketing and PR efforts, most donors find Net4kids via word of mouth. The Christmas campaign mentioned above builds on the Personal Touch campaigns of years past. The team, current donors, and the list of friends were asked to send out special e-mails that directed readers to a Christmas site. The site not only offered digital greeting cards, but also ways to make holiday greeting cards a valuable contact, publicly or privately. [link http://www.Net4kids.nl/kerstactie/]

Another form of network marketing we could implement thanks to our donors is the publication of business-to-business newsletters. This cuts both ways: the sponsor is given the opportunity to explain their reasons for choosing Net4kids, and Net4kids gets front-row access to new potential donors. We emphasised this possibility in our proposition for businesses since 2006 as well as in our Christmas campaign. This lead to Net4kids being visible (at least) 8 times ‘under donor branding’. We cannot report on concrete results, because there is no monitoring of newsletter distribution and impact at the donor end.