Net4kids Organisation

Increase in project donations to € 619,961: growth goal of 30% not achieved
The number of donors has increased by 3% and is now up to 136, 39% of whom are businesses. With regards to the goal set, the size of the business donations lagged behind projects, so project donations did not reach the aimed for € 685,000. Lack of fundraising capacity is the primary reason for this.

Strengthening the core organisation: financial, strategic and operational aspects

• Ton aan de Stegge joined Net4kids in 2007. He will join the board and cover 50% of the organisational costs.
• In addition to strategic partners Fit4Finance (finance), Whizpr (PR) and Attached (translations), recruitment agency Tracks was willing to take on all HRM tasks, both strategic and operational. A profile has also been written for marketing in order to outsource this discipline – with the exception of a few key areas – but the ideal party was not identified in 2007. Furthermore, the strategic foundations were laid for finding suitable ICT support.
• In order to have day to day operations run more smoothly, staffing was expanded with paid employees. A new employee was hired for Team Support (0.5 FTE, replacing 0.4 FTE), and the project team was also expanded with 0.6 paid FTE.
  

Various projects rolled out to support future growth of the organisation
In order to realise our ambitions in the future without affecting our performance, 2007 saw a strong internal focus on strengthening the foundations and research into future organisational structures. The key results of this were:

• Calculation model for translating growth in donations to organisational pressure per discipline.
• Inventory of ICT needs leads to selecting a multi-sourcing strategy (different partners for different areas) that will be made concrete in 2008.
• Donor satisfaction survey including testing the business and donation model (results will be processed in 2008).
• Benchmarking within the Online Social Marketplaces Network, of which Net4kids became a member in October 2007, shows that Net4kids is very lightly staffed compared to other organisations, as well as provided greater insight into growth patterns for costs and returns for comparable organisations.

Important successes: new website launch and winning the Transparency Award 2007
Although the organisation's focus was aimed inwards, a number of successes were achieved that provided strong contributions in different ways:

• The launch of the new website is a leap forwards. Thanks to the support from the company Bestebroers, the ICT team was able to implement the planned website in even better shape. It now features a bilingual platform which is future-proof and in many ways is the face of the organisation.
• Winning the Transparency Award in the Midsize Charities category was more than a confirmation of the chosen course and methods. It was proof positive of the professionalism and hard work of the many Net4kids team members. This had positive effects both internally and externally.

Total organisation costs 20.7% of project donations
Various ratios can be used to measure the cost conscious success of an organisation. In contrast to the CBF (fundraising costs ≤ 25% of total donations), we at Net4kids feel the total organisational costs must remain less than 25% of project donations. This own guideline was met again in 2007, with the costs being covered entirely by interest on the capital in the Continuity Fund and donations from separate sponsors.